Welcome to the Wilder Journal

Wilder Talks: Brittney Borjeson of Evoke The Spirit

One of the coolest aspects of this Wilder adventure is weaving in pieces of our past that we didn’t have any sense would re-integrate at the time.  This concept of prescience that is only evident in retrospect, synchronicity that may take years to unfold.  That, and the idea that New York eventually scattered a lot of us to far flung domains, but we are still bound in some way.


Such is the case now with our newest collaborators, Brittney Borjeson of Evoke the Spirit and Hitomi Materese of Electric Love.

I met Brittney at the loft of my doula, Domino Kirke, in Williamsburg Brooklyn in 2011. I was a million months pregnant with my son, Chance, and I remember we talked about boudoir photos of pregnant ladies, and why that hadn’t become a widespread phenomenon (I suggested she ask my inverse hip to waist ratio).

What we didn’t’ talk about: leaving New York, switching careers into the design field, or reconvening in Nashville in 7 years.  Another serendipitous crossover: Skye Parrott, brilliant photographer, Wilder collaborator and my best friend, has felt the Sayulita pull as well.  She is relocating her family of five from Brooklyn to Sayulita next week. When I casually mentioned I wished I had beautiful images of the yarn painting process from which Brittney’s amazing skulls are made — Skye replied “Oh no problem, I shot those guys when I was in Mexico last year, let me find the images.”


Read on for Brittney’s tales of telepathic conversations, living in Narnia and her most valuable possession (spoiler: it’s ephemeral).


Brittney, can you share how you and Ivy first met?

Ivy and I met through mutual friends in Brooklyn 8 years ago.

Were you already hatching plans for Sayulita?  How did the whole move come about?

At that time I had not realized I was moving to Sayulita, it all happened very fast. A sort of love at first sight experience.

And did you already have the idea to work with local artisans well before moving your whole life there?

I had this plan to work with the local tribe making jewelry. The first pieces I made were in Love Adorned and Warm in New York and we had some pieces in LA at Roseark and in San Francisco at Erica Tanov and a few other places. It was encouraging to see the pieces placed so well and I wasn’t ready to give up the New York connection. But Sayulita it a little like Narnia and within months I forgot all about the “real” world.

What are 5 words to describe Sayulita?

Intense, Creative, dreamy, barefoot, supportive.

Sayulita has a super strong energy. The indigenous people I work with tell me that we are crazy to live here. They say it is the ceremonial place the ancestors came to face their demons. Once you commit to that process it’s intense and unbelievably rewarding since there seems to be a spring of creativity bubbling up constantly. I used to call it Sayulita Fairy Dust. It’s that tangible.

And 5 words to describe Evoke the Spirit?

Raw, Organic, Natural, Modern, Cooperation

Where did Evoke the Spirit name come from?

Evoke the Spirit is a description of our process. We attempt to bring a feeling or the spirit of something into materiality.   Whether it be bringing the spirit of a tradition into a modern form, or a feeling of nostalgia into a new object.

(Real story): I was sitting in a Medicine Ceremony/hovering somewhere in Space and I was having a telepathic conversation with an androgynous intelligent being. They told me the name. They even showed me the logo of this eagle flying over the horizon with the moon at its beak. At the time I didn’t know what I was seeing, I didn’t know I was moving to Mexico and it was my first experience with tribal medicine. Within 6 months it all made sense. Like what I had experienced was seeing a completed puzzle and all I had to do was piece it together.

And what is important to you about powerful objects? 

Powerful objects aren’t important to me.  It’s just that I’m compelled to make them. I fantasize about not making them all the time. But I can’t stop.  Translating shamanic and organic objects for a modern discernment is my gift I guess. It’s a way to get these objects into peoples homes and into their lives, to Hopefully bring them some beauty or a connection with nature or Spirit.

So why did you leave NYC?

I forgot about NYC. It just faded.

What do you miss about New York?

I miss who I was when I lived there. I believed in things when I lived there, I was part of a fabric, now I only want to pull at those threads, to see what they are made of. I don’t believe anymore.

I miss talking and sharing ideas in the way New Yorkers do. It’s like this fun game of building possibility. It gets me high. New Yorkers are the best in the world at this, and it’s my favorite thing to do.

I miss they way New York understands time. Their is a cultural directness born from a deep respect for your time. And I believe that time is the most valuable thing we have. It’s the only thing we really can’t get more of.

What don’t you miss?

I don’t miss the organizedness of the streets and buildings. I don’t miss the obsession with proving your worth through hard work. I don’t miss spending thousands of dollars a week to just live a normal life.

The things that are uniquely New York will always be special and separate to that for me.

Tell me about your experience with synchronicity.

I work with an indigenous tribe called the Waxirika. They live inside synchronicity. Their shamans call on synchronicity and expand its potential within their lives. I could tell you things that I have seen that would appear to be magic. But it’s only because we don’t have a cultural mythology or vocabulary for those kinds of experiences. Now after 7 years, those experiences have become normal, even reliable. It feels good to live like that. It feel very expansive.

All photographs by Skye Parrott.

Come meet Brittney and ask her to tell you more stories of synchronicity at our launch event, Thursday August 23rd from 6-9 pm at Wilder!

And you may shop a selection of available Evoke the Spirit pieces here: