Welcome to the Wilder Journal



United by the serendipitous force of The Big Apple, Wilder’s newest residency includes wonders, Electric Love and Evoke the Spirit. On Thursday, August 23rd, we invite your presence to join us in celebrating the opening event. Libations will be available.

At the end of the evening, we will be giving away a very special something. While you can enter via good ole’ name-in-hat style, you can earn additional entries on Instagram the week before the event. For updates and more information, stay tuned to Wilder.




Evoke the Spirit started as a small shop in Sayulita, Mexico. Together with Wiraxia artisans, ex-pat Brittney Borjeson, began designing a line of jewelry using traditional methods to create something new. As time passed, the collaborations grew to encompass many of Mexico’s indigenous and local artists. Now the collections include textiles, ceramics, the cow skulls, as well the jewelry.

The Wixarika of the Sierra Madre Occidental Mountains in Northern Mexico believe that artistic expression is an offering to the great spirits of the five sacred directions, that each of their creations is made in the service of prayer.  This yarn painting collaboration honors the spirit of their sacred endeavors, while incorporating other symbols, colors, and imagery found in Mexican art, craft, and lore.

The skulls are decorated with a traditional yarn painting process known as Nierikas (pronounced Near-eeka) made by the Huichol people. To yarn paint, the surface of the object is covered with beeswax that has been warmed and softened in the hands of the artisan.  Then designs are rhythmically tapped into the surface of the wax with thread until the entire surface is covered.  The rhythm becomes a meditation and that lasts for up to three days. The wax hardens as time passes.  At the end, when the skull is finished, the piece is blessed and released.


Electric Love was born from drumsticks and a couture gown. We recently visited Hitomi Matarese and Charlie Walker’s studio in Franklin, TN — stay tuned for their innovating process of the dream catcher.